Dupixent Micropilots
Children’s Patient Resource — Sanofi
An illustrated booklet and AR companion app helping children aged 6–11 manage their treatment.
Dupixent is used to treat conditions including atopic dermatitis and severe asthma in children. For patients aged 6–11, understanding their condition and managing self-injection can be daunting. Sanofi needed a resource that could educate young patients without overwhelming them.
I developed the concept for the Micropilots characters — a cast designed to guide children through their condition, treatment and self-administration in language and visuals they’d actually connect with.
I storyboarded the entire experience, translated the medical content into an engaging narrative, and worked with illustrators, graphic designers and developers to bring it to life. The result was a resource that respected the intelligence of its young audience while making a stressful medical routine feel manageable.
The resource combined an illustrated booklet (comics, games, information) with a companion app featuring AR capabilities: scanning pages brought characters to life and unlocked interactive games around injection technique and relaxation exercises like guided breathing.
