Branded Explainers & Campaigns
Animated explainers and campaigns translating complex products and services into clear, engaging content.
Alongside the larger immersive and editorial projects at Nucco, I art directed and storyboarded a range of commercial explainer videos and branded campaigns.
The common thread across all of these: deconstructing something complicated into something watchable, whether the subject was fintech infrastructure or intimate health.
For Supercede, a reinsurance technology company, I helped develop a multi-channel launch campaign: a hero explainer film designed to be cut into audience-specific edits for brokers, reinsurers and cedents, supported by social media assets, banners and email templates.
For DreamCloud, working with Facebook’s in-house creative team, I helped develop a mixed live-action and animation campaign — three 15-second spots blending frame-by-frame animation with real footage.
For ODX, a B2B fintech provider, the challenge was explaining complex digital banking technology to C-suite decision-makers — stripping away jargon without losing substance.
For Canesten, I storyboarded and art directed a 2D animated health awareness series on thrush and bacterial vaginosis, using character-led animation to communicate sensitive medical information clearly.
